Social responsibility partners:īirmingham, Bristol, Cardiff, Durham, Leeds, London (Lord’s and the Oval), Manchester, Nottingham, Southampton and Taunton.Įdgbaston in Birmingham will host the final of the tournament. Nissan, Oppo, MRF Tyres,, Emirates, MoneyGram, Bira 91, Uber, Coca-Cola, GoDaddy, Hublot, Wolf Blass, UBP, Royal Stag, Thatchers, Veuve Clicquot, Dream11, Smart Cricket, Golootlo, Britannia, TikTok.

In fact none of the Associate members secured a berth via at the qualifying tournament, as result this will also be the first World Cup to feature no members from outside of the elite.Īhead of England’s first game on 30th May, SportsPro presents its authoritative ICC Cricket World Cup commercial preview. Entrants have been cut from 14 but given the increase of full Test nations from ten to 12, with the admission of Ireland and Afghanistan in June 2017, it will be the first World Cup to be contested without all of the Test playing nations being present – the Irish and Zimbabwe missing out. However, the ten-team tournament has attracted criticism due to the lack of Associate teams.

On the surface it has proved successful, the tournament has proved to be hugely popular, with the over 3.2 million applications for tickets recorded and 800,000 sold. There is also the aim to engage with younger demographics with Elworthy pledging to fund youth-focused activations funded by tournament revenues. He said: “We’ve sold tickets to 150,000 women which is incredible from a cricket point of view.” This World Cup is also set to be one of the most inclusive yet as Steve Elworthy, the tournament’s managing director, revealed at SportsPro Live 2019. The ICC also recently extended its live production agreement with UK-based media company Sunset+Vine to manage the live production of its major tournaments through 2023.

There is a case that the ICC’s commercial intelligence has grown in recent years, with the global media rights deal with Disney-owned Star cited as an example of the benefits of securing a long-term broadcast partner. The International Cricket Council (ICC) has pulled in a number of new sponsors ahead of the showpiece tournament such as Hublot and Uber, with the latter releasing the first-ever Cricket World Cup official anthem. Ten teams will play across 12 venues, with England earmarked as hot favourites on home soil. The Cricket World Cup returns to the UK for the first time in two decades this summer.

Icc pro cricket 2019